To maximise coverage of your company product, take advantage of the following promotional channels which are designed to convey the message reaching more than 80,000 recipients:
Buyer’s Invitation
Available both in printed and electronic format, it is the first wave of promotional strategy with content covering an overview of the show, and a specific section listing all participating companies.
Advance Buyers’ Guide (ABG)
A complete guide specially dedicated to target buyers in viewing as many exhibits as the publication could accommodate. Printed copies will be mailed to participants 2 months before the show while the electronic version will be posted on website and featured in specific e-newsletter.
Show Website
With regular updates, the Website is the most effective channel to convey first-hand information to visitors and exhibitors. Your products will be shown in www.asianbuildtech.com/products.php
E-newsletter
An electronic newsletter to be sent periodically in alerting visitors and potential buyers what’s hot about the show. Frequency increases when it’s closer to the show.
Editorial Coverage
In collaboration with over hundreds of trade journals, magazines and publications, this medium serves as a powerful platform to publicise your company and/or product(s) to a wide reach of audience within the industries.
*Coverage is not guaranteed and it’s subject to the newsworthiness of your product and the decision of Organisers / Editors.
Media Pitching
To be performed by the official PR Agency targeted to both general and trade press with exposure limited not only to local media.
*Coverage is not guaranteed and it’s subject to the newsworthiness of your product and the decision of Organisers / Editors.
To help executing the abovementioned promotional campaigns, you are advised to submit your company and product information ONLINE now:
Deadline: Materials should be submitted by 1 March 2010. Please continue to send us your latest press releases and product information up till show days to assist in our media pitching efforts.
(If you have already submitted the following materials to the Organiser, you may ignore this form.)
Your login ID and password should have been sent to you.
If you have not received it,
please contact the organiser email: ops@hkesallworld.com
(please quote show name, exhibiting company & stand no. as reference).